Building Your Brand at C-Suite Level

How to build your brand as a CIO/CTO

Your personal brand is how the world sees you; your peers, potential clients and future colleagues. Creating a personal brand ensures your target audience knows who you are, what you stand for, and why prospects should choose you over a competitor.

Your personal brand drives company growth.

Each individual within a company plays a role and has a responsibility to collectively drive brand excellence. Content shared by employees receive 8 times more engagement than content shared by brand channels. When it comes to the c-suite job title, network and position, they have an additional level of credibility, making their voice even more powerful.

No matter if you’re Finance, Operational, People or Marketing, you have a responsibility to build and craft the business brand. For technology c-suite professionals, be it CTO, CIO, CISO or other, the department’s responsibility has moved away from pure technology to become collaborative, commercial business people with a meaningful seat at the table. The role has become much more strategic, visionary and integral in building the company culture and brand.

How can you contribute to the company brand?

  • Lead by Example: Your enthusiasm for the brand should ignite passion in your employees.
  • Leverage Cutting-Edge Tech: Embrace emerging technologies to enhance customer experiences.
  • Data-Driven Insights: Use data analytics to understand customer behaviour and tailor your brand strategies accordingly.
  • Cultivate Brand Advocates: Encourage employees to become brand ambassadors, living and promoting your brand values.
  • Foster Inclusivity: Create a workplace culture that embraces diversity and reflects your brand's inclusivity.

Why should you dedicate time to building your brand?

At c-suite level, the visibility and experience you’ve had exposure to, puts you in the perfect position to build your personal brand authentically and be a true company brand advocate.

Time is often an excuse. However, putting aside 30 minutes at the start of the week to plan some social posts for the week, and using the scheduling tools, can ensure your consistent with activity, without eating into your day.

Download our guide below for tips on getting started, what to post, where else to grow your brand and more inspiration! 

Build your brand at c-suite level

Download now!

Subscribe to our newsletter